Made for the modern, heath-oriented and digital native world, Flock & Fresh is a potential fried chicken franchise brand in development by Smoothie King. The client requested that the brand be represented by a chicken mascot. I built out a brand and story to emphasize that health can come from holistic ingredients, a meal made with love, and the company you keep.
How does one go about convincing customers of the health and reliability of a new fried chicken restaurant chain? Stripping it down to the basics, fried chicken is a comfort food across cultures, evoking nostalgia with consistent, delicious flavor.
Brand elements as presented to the client and investors, backing up the idea of a nostalgic and comforting brand.
Trustworthy and healthy means simple and transparent ingredients and process. It's so easy to find comfort in Flock & Fresh. Individual parts of the chicken icon are recognizeable, with rounded edges and a smiling eye making Henrietta feel friendly and approachable.
